How much impact will improper SPF records have on email deliverability?

SIGNIFICANT NEGATIVE IMPACT ON EMAIL DELIVERABILITY

Improper Sender Policy Framework (SPF) records will have a significant impact on email deliverability. SPF is an email authentication protocol that is used to verify that the sender of an email is authorized to send messages on behalf of a particular domain.

If an SPF record is not properly configured, it will result in email messages being marked as spam or rejected by recipient email servers. This is because many email servers use SPF records as a key factor in determining whether an email message is legitimate or fraudulent.

If an email message fails an SPF check, it may be rejected or marked as suspicious, which can result in lower deliverability rates, increased bounce rates, and lower engagement rates for email campaigns.

Therefore, it’s important to ensure that SPF records are properly configured and regularly updated to ensure that legitimate email messages are delivered to recipients’ inboxes. Additionally, it’s important to monitor SPF records regularly and address any issues that arise to maintain optimal email deliverability.